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Chinese Business Etiquette and Culture
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BOSON BOOKS
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Chinese Business Etiquette and Culture
Published by
Boson Books
3905 Meadow Field Lane
Raleigh, NC 27606
ISBN 1-886420-55-6
An imprint of
C&M Online Media Inc.
Copyright 1999 Kevin Barry Bucknall
All rights reserved
For information contact
C&M Online Media Inc.
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Raleigh, NC 27606
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BOSON BOOKS
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Chinese Business Etiquette and Culture
_____________________________________________
CHINESE BUSINESS ETIQUETTE AND CULTURE
by
Kevin Barry Bucknall
______________________________________
BOSON BOOKS
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Chinese Business Etiquette and Culture
PREFACE
This book is intended to make you and your organisation, whether it is a business
company or a government department, more successful when dealing with Chinese institutions
and people. Most of us learn about basic good manners and standard acceptable behaviour
when very young and are taught by our parents, especially our mother. Other good manners
are picked up by observation and, for a few, by reading magazine articles or books on approved
etiquette. The problem is that good manners and the business etiquette we learn rarely apply
in other countries.
When you commit a social gaffe abroad, virtually everyone is too embarrassed to tell you
about it, so you cannot improve your behaviour. Left to yourself, if observant you may notice
and learn a few polite ways of behaving—but there is no way that you can notice the things
that people avoid doing. Consequently, it is easy to visit a foreign country, or even spend
many years living there, and unknowingly give offence. Your normal polite behaviour can lose
you a sale, or prevent the signing of an agreement, and you may never understand why. There
are many possible ways of offending someone or making them feel uneasy: even the colour of
the clothing you wear or how you stand and sit can adversely affect your prospects.
You might question why it is necessary to bother to learn about another nation’s
customs and manners, and feel that your normal business etiquette is sufficient. This sounds
reasonable, but the proposition can cost you time and money. If you agree with any of the
following statements, then you might be undermining your abilities and endangering your
success rate. It would be a good idea to rethink your position.
“It is unnecessary to bother to learn about another nation’s habits, customs and manners;
they should behave as I do”.
“What worked successfully for me in the past in my country will also work well abroad”.
“My good manners at home will take me anywhere”.
“Why should I change a winning formula and alter my ways?”
Bear in mind that you do not negate or reject your own culture by learning about
someone else’s. Nor is it obsequious or fawning to learn about someone else’s values and avoid
violating them. True, it would be easier for you if foreigners learned your values and followed
them. But it’s not going to happen!
Globalisation helps to raise living standards, but it involves more contact between those
of different cultures; rather than leading to more tolerance, this increases the opportunity for
people to annoy each other. Some individuals may already have a vague grievance against
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